The Revolutionary Colouring System

Pure Curl

Perm system enriched with keratin for normal & coloured hair types with 3 simple products


A favourite among hair professionals, this low pH perm system with Ammonium Bicarbonate far less aggressive than other ammonia based perms.

Pure Curl works to simultaneously protect the hair and scalp and create gorgeous curls.
Enhancing the solutions is Pure Curl FUSION, a technology enriched with KERATIN keeping the hair’s elasticity structure intact for longer.